Entries from April 2007 ↓

Good copywriting may be the best way to sell your product or service online. But with the effective use of professional looking graphics, coupled with an interesting caption, you can effectively increase your response dramatically.

Your product’s perceived value goes up with the use of an eCover graphic as most people are visually inclined. They will see something that is more tangible rather than just an information product.

You will be able to create a brand or icon that your customers can associate with and even if they don’t buy the first time, there is a visual hook in their mind to return to your product in future.

The number of people on the internet each day is staggering; with current figures at more than 1 billion and only growing at an ever increasing rate. Imagine if you could get just 1 cent from each person…

Creating your presence on the internet is like creating virtual real estate. Not jumping on this vehicle results in you losing a big slice of the pie.

It is in today’s information age, the most cost efficient method of disseminating information on a large scale.

1. Pictures

Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

2. Electronic Signatures

Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.

3. Online Audio

Collecting money online has never been easier. Here are some of the popular services that you will want to check out. They make payment online as easy as 1-2-3.

Sending money to others is also a breeze.

1. PayPal
2. 2CheckOut
3. PayDotCom
4. ClickBank

Internet marketing is a great way of making money online. Loads of it. But whoever told you that it was going to be easy probably lied in your face. I’m sorry but it’s the truth.

Internet marketing can be confusing. Very confusing. All that jargon about affiliate marketing, email marketing, viral marketing, search engine optimization… Well, you get the point.

A dictionary search on the word “marketing” proved enlightening…

Marketing - To expose for sale in a market.

And the definition of “sell”,

Sell - To give up (something) to another for something of value.

Building your list of customers has tremendous value in your long term success online. Once you are able to get your visitors to opt into your list, you can market to them over and over again.

This is also know as permission marketing. (When your visitors are actually giving you permission to send them emails to them tell them more about what you have to offer.)

Here are some ways you can increase your numbers and build up your list.

Put in more opt-ins boxes in your salesletter. Making sure that you have one near the top and the bottom.

Objective: To build a responsive list or customers by building a relationship with them.

Step 1: Define your audience or niche.

Assuming that you are looking to sell a product or service online, the first crucial step is to define who your audience is. You can never be everything to everyone. To quote Sun Tze in “The Art of War”, knowing your enemy (audience) is half the battle won.

Only when you know your target audience will you know where to focus your efforts on. This will save you lots of grief and coming back to square one later.