Definition of Marketing…

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Internet marketing is a great way of making money online. Loads of it. But whoever told you that it was going to be easy probably lied in your face. I’m sorry but it’s the truth.

Internet marketing can be confusing. Very confusing. All that jargon about affiliate marketing, email marketing, viral marketing, search engine optimization… Well, you get the point.

A dictionary search on the word “marketing” proved enlightening…

Marketing – To expose for sale in a market.

And the definition of “sell”,

Sell – To give up (something) to another for something of value.

That’s it. And in my definition, marketing is simply to deliver something of value to another and to make selling superfluous. Think about this one…

The internet is simply a medium for that delivery. People are looking for information that can help them to get what they want. At the end of the day, it is about getting your message across.

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About The Author
Jonathan Pang currently resides in sunny Singapore and is a Computer Engineer by training that was bitten by the marketing bug.
“Combining his interests in both disciplines creates a unique style where he delivers a process driven yet high touch approach to creating profit generating systems online.” This translates into low cost yet highly effective means of reaching your intended audience effected by automating systems and harnessing the power of the internet as the medium of choice in delivering your message.
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