The Pareto’s Principle – The 80-20 Rule applies here. 20 percent of your efforts will produce 80 percent of your results.

If you have placed a solo ad, AdWords Campaign or an ad in the local papers, here’s how it’s gonna work.

Let’s talk about the ad in the papers specifically. Out of the entire circulation of the paper, only 20% is going to read or chance upon your ad. And out of that, 20% of that number will take action to respond. And out of that, only 20% is going to purchase your product or service. Sounds dismal? Yeah the truth hurts. But that’s the way it is.

On a brighter note, those are the people that you want to spend 100% of your efforts on. You know for certain that they are in the market for what you have to offer. Which comes back to my first point. Make sure that your systems are in place for capturing those leads.

Also, you can use different strategies to ensure that the conversion is higher once they enter your marketing funnel. This will help you to capitalize on your efforts and compound your returns in future.