Objective: To build a responsive list or customers by building a relationship with them.

Step 1: Define your audience or niche.

Assuming that you are looking to sell a product or service online, the first crucial step is to define who your audience is. You can never be everything to everyone. To quote Sun Tze in “The Art of War”, knowing your enemy (audience) is half the battle won.

Only when you know your target audience will you know where to focus your efforts on. This will save you lots of grief and coming back to square one later.