If you do any form of traffic generation online, make sure that your systems are in place to capture those leads or prospects.

The Pareto’s Principle – The 80-20 Rule applies here. 20 percent of your efforts will produce 80 percent of your results.

If you have placed a solo ad, AdWords Campaign or an ad in the local papers, here’s how it’s gonna work.

One of your most important assets online is your list or database. If not, THE most important.

Also, with the amount of noise online these days, it is vital to follow up with your prospects to clinch sales to whatever it is you are in business for.

Industry experts say that it takes up to 7 or more times before a prospect warms up to you and actually makes a purchase.

Here’s the good news, on the internet, we are able to automate this process via autoresponders.

Autoresponder software is essential to your success in your online business.

Building your list of customers has tremendous value in your long term success online. Once you are able to get your visitors to opt into your list, you can market to them over and over again.

This is also know as permission marketing. (When your visitors are actually giving you permission to send them emails to them tell them more about what you have to offer.)

Here are some ways you can increase your numbers and build up your list.

Put in more opt-ins boxes in your salesletter. Making sure that you have one near the top and the bottom.

Objective: To build a responsive list or customers by building a relationship with them.

Step 1: Define your audience or niche.

Assuming that you are looking to sell a product or service online, the first crucial step is to define who your audience is. You can never be everything to everyone. To quote Sun Tze in “The Art of War”, knowing your enemy (audience) is half the battle won.

Only when you know your target audience will you know where to focus your efforts on. This will save you lots of grief and coming back to square one later.